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What is branding?


Branding is the process of giving meaning to a specific organization, company, product or service by creating and shaping a brand in consumers’ minds. It is a strategy designed by organizations to help people to quickly identify and experience their brand, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.


The objective is to attract and retain loyal customers and other stakeholders by delivering a product that is always aligned with what the brand promises.

Branding can be done through:

  • The brand definition: purpose, values, promise

  • The brand positioning statement

  • The brand identity: name, tone of voice, visual identity design

  • Advertising and communications

  • Sponsoring and partnerships

  • Product & packaging design

  • Customer service and experience

  • Pricing strategy


What are the benefits of branding?


  • Strong branding makes you memorable

A solid brand identity consists of standardized font, color, and logo choices that are used to represent your business in all marketing materials. This creates a memorable brand for clients.

  • Brand recognition builds trust

Another less obvious benefit of perfecting brand identity? A smartly designed website can make your company appear stronger and bigger than competitors. Customers tend to place greater trust in more established companies.

  • Strong branding filters out bad leads

A thoughtfully curated brand identity will simultaneously attract Susan and detract Mike, thus making it easier for you to close sales and develop long-term customer relationships.

  • Brand identity supports product launches

Consistent inbound marketing coupled with a strong brand identity work together to create enthusiastic followings who want to hear from you.

How can EMCY help?

EMCY can fully brand or optimize your existing branding to help you create the perfect appearance for your brand.

Let's get in touch!

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