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Online Strategy

What is Online Strategy?

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords, and more. The online strategy is a plan of action designed to achieve a long-term or an overall aim.


What are the benefits of having an online strategy?


The key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers.


Some benefits are:

  • Having the ability to target specific verticals or niches 

  • Having an online strategy isn’t tied to geography or time zone

  • Online marketing is less expensive than traditional offline marketing

  • Online marketing allows you to be everywhere your clients look


How can EMCY help?

By analyzing the Customer Journey we can determine in what stage optimization is necessary. Next up, we can use a number of tools to build and maintain your online presence. The tools include:

  • Email Marketing

  • Social Media Marketing

  • Search Engine Advertising (SEA)

  • Content and Video Marketing

  • Marketing Analytics & Automation

  • Customer Relationship Management (CRM)

  • Pay-per-click (PPC) Advertising

  • Influencer Marketing

  • Affiliate Marketing

These tools belong to your digital marketing.

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