Search Engine Optimization
What is SEO?
At its core, SEO focuses on nothing else but expanding a company’s visibility in the organic search results. It helps businesses rank more pages higher in SERPs (Search Engine Result Pages). In turn, this drives more visitors to your website, which increases your chances for more conversions.
What are the benefits of SEO?
SEO helps to increases quality traffic to your website
SEO uses informative and keyword-relevant title tags and meta descriptions to not only help drive traffic to your site but to attract the right type of people to your site — the people mostly like to read what you’re writing and buy what you’re selling.
SEO generates a higher ROI
SEO provides ridiculous amounts of trackable and quantifiable results. This goes for both e-commerce and non-e-commerce sites. All of which work toward one end — improving your return-on-investment (ROI).
SEO is cost-effective
SEO is one of the most cost-effective marketing strategies. That’s just something else that will make your ROI skyrocket even higher. This is due in part to its inbound nature, which helps businesses save more money compared to outbound strategies.
SEO improves site usability
One aspect of performing on-page optimization is to rearrange a site’s architecture to make pages easier to find and navigate. This not only improves the efficiency with which search engine crawlers index your site, but it also makes it easier for users to use your site.
SEO helps to promote brand awareness and credibility
Being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust since companies on the first page are generally perceived to be more credible.
How can EMCY help?
SEO involves several aspects that need to be optimized in order to reach your site's full potential.
When building a website, it's important to consider not just content and design, but also the technical "behind the scenes" details that can greatly impact your site in search. Technical SEO involves several elements that search engines consider when ranking a website.
On-page SEO is focused on user experience and optimizing page content for relevant keywords. Writing excellent website content means marrying compelling and relevant content for the user with rich keywords that are going to be found by search engines.
Off-site optimization is primarily focused on building links from authoritative and relevant sites. Link building has two primary benefits: driving traffic back to your website and more importantly, showing search engines that your website is reputable.
Local SEO ties into many of the above SEO tactics and is especially important for local or regional businesses as well as for businesses with brick-and-mortar locations. Local SEO aims at getting search exposure for your business in the locations you serve. For example, a local dentist may want to show up in search results in the geographic area that they serve. This stretches beyond simple search results, as it has become more important to rank well in maps results.
Together we will determine what we want to improve and where we're starting the journey for a better online presence.