Social Media Management

What is Social Media Management?

Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI.

 

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What are the benefits of Social Media Management and how can EMCY help?

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We cover your socials, so you can focus on your real expertise. Benefits from making use of social media management are:

• Improve your social media presence
   

Improving things like your profile image, header image, about information, and other information. This will make the first step in improving your social channels.

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• Consistency using a content planner

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Consistent posting shows your audience that you care about keeping them updated and can also help improve brand awareness. The more you consistently post and the more active you are on each of your accounts, the more your audience will keep you top-of-mind. Having a content planner helps to do so.

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• Create unique content to post on each platform

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First of all, EMCY determines what kind of content will be successful on your different platforms. From there, we can help you make custom graphics, share existing content, and even write personalized content for each of your profiles.

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• Analyze social media performance

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One of the best social media management benefits is the way that we will analyze the performance of each platform. It’s important to analyze metrics like engagement when it comes to social media since it can help you determine whether the content you’re posting is what users want.

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•  Reply to messages and comments

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Staying engaged with your followers in the comments of your posts is crucial to continued engagement. However, it can be hard to stay on top of social comments when you’re busy running your business. The fifth benefit of social media management is that you can have us take care of all interactions that happen on your business profiles.

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• Successfully run social media ads

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Paid social claims the second-highest share of an advertiser’s budget — clocking in at around 18%.

Social media ads can help your business grow in a number of ways, and one of the best benefits of social media management is that we can take care of everything for you.

There are a number of elements that go into a successful social media ad including:
 

1. Ad graphics/images

2. Ad copy

3. A compelling call to action (CTA)

4. Keyword research

5. Keyword bidding

6. A/B testing

7. Landing page creation and optimization