What is Web Design?
Web design refers to the look of your website. Several factors such as consistency, colors, typography, imagery, simplicity, and functionality all contribute to good website design. When designing a website there are many key factors that will contribute to how it is perceived. A well-designed website can help build trust and guide visitors to take action.
What are the benefits of Web Design?
Simply put a strategically designed and engaging website will attract more visitors and help convert those visitors into prospects. This will inevitably lead to a boost in revenue which certainly benefits your company! If you want to generate more sales then it’s wise to invest in a professionally designed website.
If you want to outshine your competitors you need a website that is state of the art. It needs to incorporate the latest design trends and have compelling and engaging website copy that drives your prospects towards a specific call to action. This will launch you ahead of your competitors and requires experience in marketing that most do-it-yourselfers don’t have.
Creates a strong first impression
Amateur websites can come across as sloppy and can compromise your credibility with your prospects. Having professional designers and developers put together your website will ensure a powerful and compelling first impression.
Better Google rankings
A poorly designed or antiquated website will negatively impact search engine ranking performance. Google takes very seriously the investment that a company puts into its website. So if you want to stay at the top of the search engine rankings you need to invest properly in a website. Make sure that it checks all of the boxes that Google likes to see in order to enjoy a high ranking.
Minimize bounce rate
If your website is professionally designed it is more likely that your visitors will go deeper. In fact, they are more likely to leave after looking at the homepage. When a visitor leaves after looking at the home page that is called a bounce. What we ideally want is for them to go deeper and explore what your business has to offer. That can include viewing case studies, testimonials, the variety of services that you have. We want to reduce the bounce rate as much as possible.
An experienced web designer or web design company will understand the different assets of your brand including your logo, font, and colors of choice, and they will be able to use this in the best way possible on your website to showcase your company. Amateur websites or do-it-yourself websites often incorporate colors that don’t match the existing brand whilst use inconsistent logos and a variety of different font choices none of which matches. All of this leads to a negative user experience, it negatively impacts your credibility and it’s more likely to send these prospects who are already on your website over to you
How can EMCY help?
EMCY can design your perfect website, keeping all of the above aspects in mind to reach your business' full potential.